The use of databases, electronic bulletin boards, online information services, and the Internet can assist marketers in
A) tracing buying behavior of customers.
B) determining where their product is in the product life cycle.
C) creating brand loyalty with their customers.
D) comparing their product with other products.
E) deciding when to implement a particular pricing strategy.

Question

Quizplus · Accepted Answer

Databases, electronic bulletin boards, online information services, and the Internet store vast amounts of customer data that can be analyzed to trace buying behavior. This information can help marketers to better understand their target audience and make more informed decisions about their marketing strategy.

The Use of Databases, Electronic Bulletin Boards, Online Information Services