In a marketing information system, data from external sources include all of the following except
A) economic conditions.
B) the firm's suppliers.
C) the firm's customers.
D) competitors' marketing activities.
E) sales force activities.

Question

Quizplus · Accepted Answer

Sales force activities are considered an internal source of data in a marketing information system, as they pertain to the company's own operations and personnel.

In a Marketing Information System, Data from External Sources Include