In a marketing information system, data from internal sources include all of the following except
A) economic conditions.
B) product and marketing costs.
C) sales figures.
D) inventory levels.
E) sales force activities.

Question

Quizplus · Accepted Answer

Data from internal sources do not include economic conditions, as those are external factors. The other options listed are all examples of data that may be collected from internal sources.

In a Marketing Information System, Data from Internal Sources Include