JCPenney combines the inputs of buyer surveys, time-series analyses, correlation analyses, executive judgments, and market tests to develop a tool for predicting sales for the Christmas season. This tool would be termed a
A) market analysis.
B) sales forecast.
C) market outlook.
D) budget analysis.
E) purchase plan.

Question

Quizplus · Accepted Answer

The combination of buyer surveys, time-series analyses, correlation analyses, executive judgments, and market tests to develop a tool for predicting sales for the Christmas season is a sales forecast.

JCPenney Combines the Inputs of Buyer Surveys, Time-Series Analyses, Correlation