After reviewing a report showing that one of the company's competitors recently increased its market share by 10 percent, the president called a meeting and asked the marketers, "Is there anything we can do about this?" The marketers responded, "We can modify our marketing mix, but we cannot
A) introduce new products for our market."
B) lower our prices."
C) sell door to door."
D) control the marketing strategies of our competitors."
E) create better ads."

Question

Quizplus · Accepted Answer

It is impossible to control the marketing strategies of competitors. The other options are possible strategies to modify the company's marketing mix.

After Reviewing a Report Showing That One of the Company's