In determining whether to manufacture and market a line of luxury automobiles, Ford Motor Company studies the effects of economic conditions on consumers' ability and willingness to buy. The company is assessing ____ forces.
A) sociocultural
B) economic
C) legal and regulatory
D) competitive
E) technological

Question

Quizplus · Accepted Answer

Economic forces are those that relate to the economy, including interest rates, inflation, consumer spending patterns, and other factors that impact consumers' ability and willingness to buy. Ford Motor Company is specifically studying economic conditions to determine whether to manufacture and market luxury automobiles, making economic forces the most relevant in this scenario.

In Determining Whether to Manufacture and Market a Line of Luxury