Quiz 13: Global Marketing

Business

B Explanation:Offensive goals are to (1) increase long-term growth and profit prospects; (2) maximize total sales revenue; (3) take advantage of economies of scale; and (4) improve overall market position.

A Explanation:Offensive goals are to (1) increase long-term growth and profit prospects; (2) maximize total sales revenue; (3) take advantage of economies of scale; and (4) improve overall market position.

C Explanation:Offensive goals are to (1) increase long-term growth and profit prospects; (2) maximize total sales revenue; (3) take advantage of economies of scale; and (4) improve overall market position. Here, the organization's chief goals were to maximize total sales revenue and improve overall market position of the firm.