Marketing Management Knowledge

Business

Quiz 13 :

Global Marketing

Quiz 13 :

Global Marketing

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Which of the following is an offensive goal?
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Multiple Choice
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Answer:

B
Explanation:Offensive goals are to (1) increase long-term growth and profit prospects; (2) maximize total sales revenue; (3) take advantage of economies of scale; and (4) improve overall market position.

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Which of the following is an offensive goal of multinational firms that invest in other countries?
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Multiple Choice
Answer:

Answer:

A
Explanation:Offensive goals are to (1) increase long-term growth and profit prospects; (2) maximize total sales revenue; (3) take advantage of economies of scale; and (4) improve overall market position.

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The board of directors of Synergie Incorporation discussed a few goals for the new fiscal year.The chief goals included maximizing sales revenue and improving overall market position of the firm.,These goals were _____ in nature.
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Multiple Choice
Answer:

Answer:

C
Explanation:Offensive goals are to (1) increase long-term growth and profit prospects; (2) maximize total sales revenue; (3) take advantage of economies of scale; and (4) improve overall market position. Here, the organization's chief goals were to maximize total sales revenue and improve overall market position of the firm.

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Which of the following is an example of an offensive strategy?
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Which of the following would qualify as an offensive goal?
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TQM Incorporation,an oil and gas corporation opened its first unique fueling station in Mexico.The fueling station consisted of pumping islands,convenience stores and separate food courts.The success of the store led to the opening of more than 300 fuelling stations worldwide.Identify the offensive strategic goal that can explain why TQM Incorporation opened its filling stations worldwide.
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Which of the following is a defensive goal?
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Which of the following is an example of a defensive goal?
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Which of the following would qualify as an example of a defensive goal?
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By investing solely in domestic operations or not willing to adapt products to foreign markets,U.S.companies are more susceptible to:
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Which of the following is true of global marketing?
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According to Michael Porter's diamond model,which of the following factors refer to a nation's ability to turn its natural resources,skilled labor,and infrastructure into a competitive advantage?
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Autumn Wines Inc.,a French wine company located in France,is one of the most successful wine companies due to the abundant availability of excellent quality grapes.The company has the advantage of good:
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The workforce of the nation,Sansania,is highly skilled and dedicated.They also possess excellent linguistic abilities which enable them to communicate well with people of different nations and as a result,exports and tourism have flourished in Sansania when compared to its neighboring countries.Sansania has established a competitive advantage over its neighboring countries due to:
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According to Michael Porter's diamond model,which of the following includes the nature of domestic demand and the sophistication of domestic customers for the industry's product or service?
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Chopstick,a restaurant based in Japan,is well-known for its authentic Japanese delicacies,the traditional Japanese ambience,and the respect given to its customers.Chopstick is extremely popular with the very discerning and astute local population.Chopstick has a competitive advantage because of:
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According to Michael Porter's diamond model,which of the following refers to the existence or absence in the country of supplier industries that are also internationally competitive?
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Sashes and Bows Inc.,a firm headquartered in Milan,specializes in selling exquisite clothes.All material is sourced indigenously and the design team comprises of Italian designers.There is an absence of supplier industries for this particular industry.According to Michael Porter's model,the competitive advantage that Sashes and Bows Inc.has established is due to:
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The conditions in the nation that govern how companies are created,organized,and managed,and how intensely they compete domestically refer to the nation's:
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When people in different countries perceive time,thought patterns,personal space,material possessions,family roles and relationships,personal achievement,competitiveness,individuality,social behavior,and other interrelated issues in different manners,which of the following might cause companies to shy away from attempting to enter global markets?
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