Quiz 6: Product and Brand Strategy

Business

B Explanation:The way in which the product variable is defined can have important implications for the survival, profitability, and long-run growth of the firm. A particular product can be viewed as a tangible, extended, or generic product.

C Explanation:The way in which the product variable is defined can have important implications for the survival, profitability, and long-run growth of the firm. The physical entity or service that is offered to the buyer is known as a tangible product.

A Explanation:The way in which the product variable is defined can have important implications for the survival, profitability, and long-run growth of the firm. The tangible product along with the whole cluster of services that accompany it is called an extended product.