Marketing Management Knowledge

Business

Quiz 6 :

Product and Brand Strategy

Quiz 6 :

Product and Brand Strategy

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Which of the following observations about a product is correct?
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Answer:

B
Explanation:The way in which the product variable is defined can have important implications for the survival, profitability, and long-run growth of the firm. A particular product can be viewed as a tangible, extended, or generic product.

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The physical entity that is offered to the buyer is defined as a(n)_____.
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Multiple Choice
Answer:

Answer:

C
Explanation:The way in which the product variable is defined can have important implications for the survival, profitability, and long-run growth of the firm. The physical entity or service that is offered to the buyer is known as a tangible product.

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The tangible product along with the whole cluster of services that accompany it is called a(n)_____.
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Multiple Choice
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Answer:

A
Explanation:The way in which the product variable is defined can have important implications for the survival, profitability, and long-run growth of the firm. The tangible product along with the whole cluster of services that accompany it is called an extended product.

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A product that is viewed in terms of providing the essential benefits that the buyer expects to receive from it is referred to as a(n)_____.
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Many personal care products bring to the purchaser feelings of self-enhancement and security in addition to the essential benefits they offer.This is an illustration of a(n)_____.
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Which of the following observations is true?
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What is marketing myopia?
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Which of the following is a basic assumption underlying product classification schemes?
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Goods grown or extracted from the land or sea,such as iron ore,wheat,and sand are better known as _____.
Multiple Choice
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Lumber,coal,and iron ore are examples of _____.
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Which of the following statements about agricultural goods is true?
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Products that are purchased by business firms for the purpose of producing other goods or services for running a business are called _____.
Multiple Choice
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Major and minor equipment such as basic machinery,tools,and other processing facilities are classified as _____.
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Which of the following products would be classified as an organizational good?
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Which of the following statements regarding organizational goods is true?
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Convenience goods,shopping goods,and specialty goods are the three classes of _____.
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Which of the following is the best example of a specialty good?
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Pritchard's fine rum is the only rum that is actually distilled in the southeastern part of the United States.Cruzan and Myers,both made in the Caribbean,are its main competitors.Pritchard's fine rum has a more bourbon-like flavor than other brands of rum,which tend to taste more like cognac.In terms of the classification of consumer goods,the distiller of Pritchard's fine rum would want its rum to be categorized as a(n)_____.
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Which of the following is the best example of a shopping good?
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Shannon Cruz is very particular about the kind of blue jeans she wears.She refuses to buy anything other than Levi 505's and goes to great lengths to find that particular fit if her local store does not have it.This scenario is an example of Levi 505s being a(n)_____.
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