Quiz 8: Integrated Marketing Communications


A Explanation:Marketing communications designed to create awareness are especially important for new products and brands in order to stimulate trial purchases.

D Explanation:Identifying prospects is becoming an increasingly important goal of marketing communications because modern technology makes information gathering much more practical, even in large consumer markets.

D Explanation:Strategic goals of marketing communication are to: create awareness about the product, build positive images, identify prospects, build channel relationships, and retain customers.