Quiz 7: New Product Planning and Development


D Explanation:It is commonplace for major companies to have 50 percent or more of their current sales in products introduced within the last 10 years. Companies vary widely in the effectiveness of their new product programs.

C Explanation:A major obstacle to effectively predicting new product demand is limited vision.

D Explanation:Opportunity costs refer not only to the alternative uses of funds spent on product failures but also to the time spent in unprofitable product development.