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Quiz 7 :

New Product Planning and Development

Quiz 7 :

New Product Planning and Development

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Which of the following observations is correct?
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Multiple Choice
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Answer:

D
Explanation:It is commonplace for major companies to have 50 percent or more of their current sales in products introduced within the last 10 years. Companies vary widely in the effectiveness of their new product programs.

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A major obstacle to effectively predicting new product demand is _____.
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Multiple Choice
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Answer:

C
Explanation:A major obstacle to effectively predicting new product demand is limited vision.

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In new product planning and development,?????_____ costs refer not only to alternative uses of funds spent on product failures but also to the time spent in unprofitable product development?
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Multiple Choice
Answer:

Answer:

D
Explanation:Opportunity costs refer not only to the alternative uses of funds spent on product failures but also to the time spent in unprofitable product development.

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The primary reason for new product failure is the inability of the selling company to match its offering to the _____.
Multiple Choice
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All of the following contribute to a firm's inability to meet customer needs EXCEPT:
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The manufacturers of Waterford crystal have usually focused efforts of creating intricate artifacts and other collectibles.However,in light of competition and demand,they are introducing their first line of dinnerware.In which of the following new product categories would the dinnerware fall?
Multiple Choice
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Products that are inventions and create a whole new market are called _____.
Multiple Choice
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Products that take a firm into a product type new to it but that are not new to the world are known as _____.
Multiple Choice
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WallFlower,Inc.sells cards,gift-wrapping materials,and collectibles.To boost sales of their products,WallFlower added fresh-cut flower arrangements to its product offering.In which of the new product categories would the floral arrangements fall?
Multiple Choice
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_____ are products that extend subsisting product lines to current markets.
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Del Monte Foods added tomatoes that were already diced and spiced to its line of canned tomato products.In which of the new product categories would diced and spiced canned tomatoes fall?
Multiple Choice
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A current product of a company has been enhanced to better serve consumer needs.The new product would fall into which of the following categories?
Multiple Choice
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Kasey's Pretzels & Snack Co.introduced honey-mustard pretzels to its product line.This is an example of _____.
Multiple Choice
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For the last decade,Green Giant has sold frozen vegetables in various types of sauces.In 2002,the company changed its packaging and began offering frozen vegetables in resealable bags with separate frozen sauce pellets.In which of the new product categories would this new method of packaging frozen vegetables fall?
Multiple Choice
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Which of the following pertains to repositioning?
Multiple Choice
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"Details" magazine was introduced to the market as a raw and bold "underground nightlife magazine." Sales were low,so the publisher of the magazine relaunched it as a fashion and lifestyle magazine for 20-something males.In which of the following new product categories would this product fall?
Multiple Choice
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HealthPlus Company,a manufacturer of processed food products,recently introduced infant food under the brand name of Nutrababy.Which of the following new product categories does this product fall into?
Multiple Choice
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Minefree Games Inc.develops and markets mobile entertainment software.The company's application portfolio includes single and multiplayer games,ring tones,and other entertainment content.Their most popular mobile game is the Nightfly200.Recently,they released a new,improved version compatible with all major mobile handsets,the Nightfly201 series.Which of the following product categories would best describe the Nightfly201 series?
Multiple Choice
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Healthfood Inc.manufactures jelly,made out of gelatin (a colorless,edible protein)in various fruit flavors.However,the sale of its current line of flavored jelly has significantly fallen.The company discovers that women used powdered gelatin dissolved in acetylene (a liquid,organic compound)to strengthen their fingernails.It introduces a flavorless jelly as a nail-building agent in an attempt to boost profits.Identify the product category involved.
Multiple Choice
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Dexo Co.plans to launch a new version of its soft drink Lime n' Lemon.The new drink will be similar to the current Lime n' Lemon,but it will be fortified with vitamins and minerals.The company has decided to market this new drink as Lime n' Lemon Extreme.Which of the following new product categories does this new soft drink fall into?
Multiple Choice
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