Marketing Management Knowledge

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Flashcards
14
Quizzes
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Quiz 1 (66 Questions + Flashcards)

Strategic Planning and the Marketing Management Process

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Quiz 2 (99 Questions + Flashcards)

Marketing Research: Process and Systems for Decision Making

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Quiz 3 (90 Questions + Flashcards)

Consumer Behavior

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Quiz 4 (79 Questions + Flashcards)

Business, government, and Institutional Buying

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Quiz 5 (79 Questions + Flashcards)

Market Segmentation

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Quiz 6 (88 Questions + Flashcards)

Product and Brand Strategy

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Quiz 7 (90 Questions + Flashcards)

New Product Planning and Development

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Quiz 8 (100 Questions + Flashcards)

Integrated Marketing Communications

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Quiz 9 (79 Questions + Flashcards)

Personal Selling, relationship Building, and Sales Management

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Quiz 10 (85 Questions + Flashcards)

Distribution Strategy

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Quiz 11 (86 Questions + Flashcards)

Pricing Strategy

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Quiz 12 (93 Questions + Flashcards)

The Marketing of Services

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Quiz 13 (100 Questions + Flashcards)

Global Marketing

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Quiz 14 (14 Questions + Flashcards)

Appendix: Portfolio Models

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