Match the appropriate unique service feature with the resulting marketing challenge the feature poses.
-Prices are difficult to set.
A)intangibility
B)inseparability
C)heterogeneity
D)Perishability

Question

Quizplus · Accepted Answer

The difficulty in setting prices is primarily related to the intangibility of services, as it is not always easy to quantify the value of a service for customers.

Match the Appropriate Unique Service Feature with the Resulting Marketing