Possible strategies for managing demand and minimizing the marketing problems associated with perishability include which of the following?
A)the use of creative pricing strategies
B)the use of reservation systems
C)developing complimentary services
D)developing nonpeak demand
E)all of these

Question

Quizplus · Accepted Answer

All of the strategies mentioned (use of creative pricing strategies, use of reservation systems, developing complimentary services, and developing nonpeak demand) can help manage demand and minimize the marketing problems associated with perishability. Creative pricing strategies, such as offering discounts during slow periods or dynamic pricing, can encourage customers to choose off-peak times. Reservation systems can help control the flow of customers and prevent overbooking or underbooking. Developing complimentary services, such as spa treatments at a hotel or accessories for a clothing store, can keep customers on the premises for longer periods of time and increase their overall spending. Finally, developing nonpeak demand through marketing promotions, seasonal events, or special packages can spread demand more evenly throughout the year.

Possible Strategies for Managing Demand and Minimizing the Marketing Problems