Solutions used to minimize the marketing problems attributed to heterogeneity include:
A)standardizing or customizing the service.
B)using multisite locations.
C)stressing tangible clues.
D)appealing to different market segments with different demand patterns.
E)using reservation systems.

Question

Quizplus · Accepted Answer

Standardizing or customizing the service helps to address heterogeneity by ensuring consistent service delivery or tailoring services to meet specific customer needs.

Solutions Used to Minimize the Marketing Problems Attributed to Heterogeneity