Which of the following is a marketing challenge posed by intangibility?
A)Services have no costs of goods sold.
B)The consumer is involved in the production process.
C)Other consumers are involved in the production process.
D)Service standardization and quality control are difficult to achieve.
E)Centralized mass production of services is difficult.

Question

Quizplus · Accepted Answer

The Answer of Which of the following is a marketing challenge posed by intangibility?
A)Services have no costs of goods sold.
B)The consumer is involved in the production process.
C)Other consumers are involved in the production process.
D)Service standardization and quality control are difficult to achieve.
E)Centralized mass production of services is difficult.

Which of the Following Is a Marketing Challenge Posed by Intangibility