Match the appropriate unique service feature with the resulting marketing challenge the feature poses.
-Cannot protect services through patents.
A)intangibility
B)inseparability
C)heterogeneity
D)Perishability

Question

Quizplus · Accepted Answer

The inability to protect services through patents is a feature of intangibility, which poses a marketing challenge for services since intellectual property cannot be legally protected.

Match the Appropriate Unique Service Feature with the Resulting Marketing