When you need to reject a proposal you solicited,you owe the sender an explanation.In such cases,the indirect approach is better than the direct approach because the news will be unexpected.

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If you need to reject a proposal you solicited, you owe the sender an explanation, and because the news will be unexpected, the indirect approach is better. In general, the closer your working relationship, the more thoughtful and complete you need to be in your response. For an unsolicited proposal from an external source, you may not even need to respond if you don't already have a working relationship with the sender.

When You Need to Reject a Proposal You Solicited,you Owe