Which of the following is a guideline for responding effectively to rumors and negative information in a social media environment?
A)Limit your online presence to prevent online attacks and malicious campaigns.
B)Use automated reputation analysis and other technologies to listen to what people are saying.
C)Respond to each and every rumor or negative information that appears in social media.
D)Wait until a negative situation occurs to engage with customers in a social media environment.
E)Respond instantly and spontaneously to rumors and negative information online.

Question

Quizplus · Accepted Answer

B)In order to respond effectively to negative information online, it is important to monitor the conversation. If people are interested in what your company does, chances are they are blogging, tweeting, podcasting, posting videos, writing on Facebook walls, and otherwise sharing their opinions. RSS feeds, automated reputation analysis, and other technologies can be useful to listen to what people are saying.

Which of the Following Is a Guideline for Responding Effectively