Responding effectively to rumors and negative information in a social media environment requires companies to ________.
A)respond to each and every rumor
B)continually engage with stakeholders
C)reply immediately and spontaneously
D)limit their online presence
E)limit the use of RSS feeds and automated reputation analysis

Question

Quizplus · Accepted Answer

B)Perhaps the most important step in responding to negative information online has to be done before the negative information appears, and that is to engage with communities of stakeholders as a long-term strategy.

Responding Effectively to Rumors and Negative Information in a Social