A buyer can provide the profile of the target customer and receive a list of possible prospects on a cost-per-name basis from a
A) list broker
B) direct response agency
C) co-operative direct mail
D) Canada Post
E) house list

Question

Quizplus · Accepted Answer

A list broker specializes in compiling and selling lists of prospects based on specific target criteria, making it the best choice for a buyer looking to receive a list of possible prospects on a cost-per-name basis. Direct response agencies and co-operative direct mail programs may also provide lists, but their focus is typically on executing campaigns rather than list compilation. Canada Post and house lists are not relevant to this scenario.

A Buyer Can Provide the Profile of the Target Customer