Targeting an audience based on demographic, psychographic and behavioural data is known as
A) geomapping
B) house list
C) response list
D) circulation list
E) merge/purge
Correct Answer:
Verified
Q21: A proper mailing list offers an advertiser
Q22: Canada Post's research indicates that 89% of
Q23: The most common means of direct mail
Q24: The success of a direct mail campaign
Q25: One of the disadvantages of direct mail
Q27: There are two types of direct-response television,
Q28: The national reach potential is very high
Q29: When Shoppers Drug Mart accumulates considerable data
Q30: A buyer can provide the profile of
Q31: Lists prepared from government, census, telephone, warranty,
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