There are two types of direct-response television, one of which is
A) short form
B) interactive
C) branded
D) corporate
E) traditional

Question

Quizplus · Accepted Answer

Short form direct-response television typically involves commercials that are 30-120 seconds long and feature a call-to-action, such as asking viewers to call a phone number or visit a website to purchase a product or service. Interactive direct-response television involves more advanced technology, such as the ability for viewers to make purchases directly through their television using a remote control or other device. Branded, corporate, and traditional television advertising do not necessarily have a direct-response component.

There Are Two Types of Direct-Response Television, One of Which