One of the disadvantages of direct mail is
A) lack of measurability
B) lack of advertiser control
C) clutter
D) its reputation as "junk mail"
E) lack of creative flexibility

Question

Quizplus · Accepted Answer

Direct mail has a reputation as "junk mail" among many consumers, which can decrease the effectiveness of the advertising message. This negative perception may lead recipients to quickly discard the mail without even looking at it, resulting in wasted resources for the advertiser.

One of the Disadvantages of Direct Mail Is