One of the major forms of direct-response advertising includes
A) telemarketing
B) promotions
C) point-of-purchase transactions
D) personal selling
E) radio commercials

Question

Quizplus · Accepted Answer

Telemarketing is a form of direct-response advertising that involves calling potential customers and selling them a product or service over the phone. It aims to generate an immediate response from the customer and can be an effective way to reach a large number of people quickly. Other forms of direct-response advertising, such as promotions and point-of-purchase transactions, may generate responses from customers, but they do not involve direct communication with the customer like telemarketing does. Personal selling may involve direct communication with the customer, but it is not as scalable as telemarketing. Radio commercials may generate responses but they are not direct.

One of the Major Forms of Direct-Response Advertising Includes