
The success of a direct mail campaign is measured in one way-the sales generated by the mailing. As a general rule, business-oriented direct mail receives _____of responses within the first week of the mailing.
A) 25%
B) 10%
C) 15%
D) 20%
E) 5%
Correct Answer:
Verified
Q19: In business-to-business markets, advertisers find _ useful
Q20: One of the major forms of direct-response
Q21: A proper mailing list offers an advertiser
Q22: Canada Post's research indicates that 89% of
Q23: The most common means of direct mail
Q25: One of the disadvantages of direct mail
Q26: Targeting an audience based on demographic, psychographic
Q27: There are two types of direct-response television,
Q28: The national reach potential is very high
Q29: When Shoppers Drug Mart accumulates considerable data
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