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The Success of a Direct Mail Campaign Is Measured in One

Question 24

Multiple Choice
The success of a direct mail campaign is measured in one way-the sales generated by the mailing. As a general rule, business-oriented direct mail receives _____of responses within the first week of the mailing.
A) 25%
B) 10%
C) 15%
D) 20%
E) 5%

The success of a direct mail campaign is measured in one way-the sales generated by the mailing. As a general rule, business-oriented direct mail receives _____of responses within the first week of the mailing.


A) 25%
B) 10%
C) 15%
D) 20%
E) 5%

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