Three basic steps are involved in buying direct mail: obtaining a proper prospect list, conceiving and producing the mailing piece, and
A) distributing the final version
B) purchasing media space
C) creating the catalogue
D) obtaining a 1-800 number
E) analyzing the response rate

Question

Quizplus · Accepted Answer

The third basic step in buying direct mail is distributing the final version of the mailing piece to the prospects on the list.

Three Basic Steps Are Involved in Buying Direct Mail: Obtaining