A response list is a list of
A) magazine subscribers
B) current customers
C) publication information
D) proven mail-order buyers
E) brokers

Question

Quizplus · Accepted Answer

A response list is a type of mailing list containing the names and contact information of people who have responded to a direct mail offer, such as making a purchase or requesting information. These individuals are typically proven mail-order buyers, making them a valuable target audience for future direct mail campaigns.

A Response List Is a List of