Positioning is sometimes difficult because:
A) Alternatives are in the minds of the target audience, and anticipating all the possible alternatives is difficult
B) Organizations don't want to spend the money to figure out what position they should be in
C) Market niches don't respond to positioning
D) Doing nothing is easier, and a company can avoid being positioned if it does nothing
E) Nonprofits are really all alike and can't be differentiated

Question

Quizplus · Accepted Answer

Positioning is challenging because it involves understanding and anticipating the perceptions and alternatives in the minds of the target audience, which can be complex and varied.

Positioning Is Sometimes Difficult Because