The method of target marketing which focuses on the target audience as an aggregate, focusing on what is common among segments instead of what is different is called:
A) Undifferentiated Marketing
B) Differentiated marketing
C) Concentrated marketing
D) Segmentation concentration marketing
E) Mass customization

Question

The method of target marketing which focuses on the target audience as an aggregate, focusing on what is common among segments instead of what is different is called:
A) Undifferentiated Marketing  
B) Differentiated marketing
C) Concentrated marketing
D) Segmentation concentration marketing
E) Mass customization

Quizplus · Accepted Answer

Undifferentiated marketing, also known as mass marketing, targets the audience as a whole, focusing on common needs rather than differences among segments.

The Method of Target Marketing Which Focuses on the Target