Selecting one or more market segments and developing a strategy for each is called
A) mass marketing
B) target marketing
C) differentiated marketing
D) core marketing
E) psychographic profile marketing

Question

Selecting one or more market segments and developing a strategy for each is called
A) mass marketing
B) target marketing 
C) differentiated marketing
D) core marketing
E) psychographic profile marketing

Quizplus · Accepted Answer

Target marketing is the process of selecting one or more market segments and developing a strategy for each.

Selecting One or More Market Segments and Developing a Strategy