What does effective positioning involve?
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Q2: Identify and explain the six characteristics market
Q3: Identify the four basic types of bases
Q4: Describe the four strategic choices for how
Q5: What criteria should be used against which,
Q6: What are the steps in using the
Q8: Selecting one or more market segments and
Q9: An optimal segmentation bases has segmentation base
Q10: Which of the following is an inferred
Q11: Which of the following is NOT a
Q12: A popular method to measure lifestyles and
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