Segmentation of a museum audience segmented into family memberships, members, frequent and infrequent attendees is based on:
A) loyalty status
B) usage rate
C) Status Change
D) Complex General Objective measures
E) Lifestyles analysis

Question

Segmentation of a museum audience segmented into family memberships, members, frequent and infrequent attendees is based on:
A) loyalty status
B) usage rate  
C) Status Change
D) Complex General Objective measures
E) Lifestyles analysis

Quizplus · Accepted Answer

Segmentation based on usage rate is a common approach in audience segmentation, as it allows organizations to identify and target groups of individuals based on their level of engagement with the organization.

Segmentation of a Museum Audience Segmented into Family Memberships, Members