A discovery-oriented decision problem is best defined as a
A)decision problem that typically seeks to answer "what" or "why" questions.
B)restatement of the decision problem in research terms.
C)decision problem that typically seeks to answer "how" questions.
D)written statement that describes the marketing problem.
E)All of these are correct.

Question

Quizplus · Accepted Answer

A discovery-oriented decision problem focuses on exploring and gaining insights into a marketing problem or opportunity. It typically seeks to answer "what" or "why" questions, rather than "how" to solve the problem.

A Discovery-Oriented Decision Problem Is Best Defined as a