The main purpose of discovery-oriented marketing research is to
A) decide what to do about a planned change.
B) find out what is happening and why.
C) describe changes in the internal environment.
D) describe changes in the external environment.
E) capture and evaluate the new idea.
Correct Answer:
Verified
Q8: Which of the following questions is least
Q9: Which of the following is TRUE?
A)The decision
Q10: The comparative analysis of different outside research
Q11: Well-planned and executed strategy-oriented marketing research should
Q12: The main purpose of marketing research brought
Q14: Which of the following is TRUE?
A)Many managers
Q15: The primary purpose of requiring the decision
Q16: Research problems might arise from
A)unanticipated change in
Q17: Serendipity,or chance ideas,as a source of marketing
Q18: A customer service representative for a large
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