Research problems might arise from
A)unanticipated change in the marketing environment in the form of competitor initiatives.
B)a firm's planned change of a marketing variable.
C)customer complaint letters.
D)Both a and c.
E)a,b and c.

Question

Quizplus · Accepted Answer

Research problems can arise from unanticipated changes in the marketing environment, planned changes by the firm, and customer feedback, as all these factors can indicate areas needing investigation or improvement.

Research Problems Might Arise from