Defining the problem is among the most difficult aspects of the marketing research process because of the __________ of every situation a manager may encounter.
A)complexity
B)urgency
C)riskiness
D)uniqueness
E)subjectiveness

Question

Quizplus · Accepted Answer

Defining the problem is difficult because of the uniqueness of every situation a manager may encounter. Each problem may have its own set of factors and variables that require unique solutions, making it challenging for managers to identify and define the problem accurately. The other options, such as complexity, urgency, riskiness, or subjectiveness, may also make defining the problem difficult, but they are not the primary reason for the difficulty.

Defining the Problem Is Among the Most Difficult Aspects of the Marketing