A famous case in the 1980s involved Coca-Cola introducing New Coke after much research.The failure of New Coke was largely due to
A)a narrow conception of the research.
B)uneven caliber of researchers.
C)poor problem definition.
D)late and occasional erroneous findings.
E)personality and presentation differences.

Question

Quizplus · Accepted Answer

The failure of New Coke was largely due to poor problem definition. Coca-Cola introduced New Coke after much research but failed to understand the emotional attachment customers had with the original Coke formula. This poor problem definition led to the creation of a product that didn't meet customers' needs and resulted in a backlash against the brand.

A Famous Case in the 1980s Involved Coca-Cola Introducing New