The process of trying to identify specific areas where additional information is needed about the marketing environment is called
A)problem formulation.
B)environmental analysis.
C)information assessment.
D)survey scope.
E)research focus.

Question

Quizplus · Accepted Answer

The process of trying to identify specific areas where additional information is needed about the marketing environment is called problem formulation. This is the first step in the marketing research process, where the researcher defines the problem and determines what information is required to solve it.

The Process of Trying to Identify Specific Areas Where Additional