The net present value of the expected future stream of financial contributions for the customer is:
A) customer lifetime value
B) actual value
C) long-term value
D) potential value

Question

Quizplus · Accepted Answer

Customer lifetime value (CLV) is the net present value of the expected future stream of financial contributions from the customer. It represents the total amount of money a customer is expected to spend in your business, or on your products, during their lifetime.

The Net Present Value of the Expected Future Stream of Financial