The value a customer could create for the enterprise, if the enterprise made the right offerings at the right time, is:
A) actual value
B) potential value
C) short-term value
D) long-term value
Correct Answer:
Verified
Q1: The two fundamental differences between customers are:
A)
Q2: Once we identify customers, a customer-strategy enterprise
Q4: A customer's value to the enterprise is
Q5: The net present value of the expected
Q6: A customer's contributions to an enterprise could
Q7: The pharmaceutical industry discovered high referral value
Q8: From the customer's perspective, potential value depends
Q9: From the enterprise's perspective, unrealized potential value
Q10: According to the Pareto principle:
A) 80% of
Q11: RFM (recency, frequency, and monetary value) is
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