RFM (recency, frequency, and monetary value) is a useful proxy for:
A) actual value
B) potential value
C) long-term value
D) customer lifetime value
Correct Answer:
Verified
Q6: A customer's contributions to an enterprise could
Q7: The pharmaceutical industry discovered high referral value
Q8: From the customer's perspective, potential value depends
Q9: From the enterprise's perspective, unrealized potential value
Q10: According to the Pareto principle:
A) 80% of
Q12: The goal of value differentiation is:
A) historical
Q13: The customer-strategy enterprise will focus on growing
Q14: Define the following ways of measuring customer
Q15: How do "super-growth customers" present both pitfall
Q16: Consider the five customer value categories discussed
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