Once we identify customers, a customer-strategy enterprise will differentiate them in order to:
A) treat different customers differently
B) increase customers' actual value and decrease potential value
C) get an exact measurement of customers' LTV
D) acquire as many new customers as possible
Correct Answer:
Verified
Q1: The two fundamental differences between customers are:
A)
Q3: The value a customer could create for
Q4: A customer's value to the enterprise is
Q5: The net present value of the expected
Q6: A customer's contributions to an enterprise could
Q7: The pharmaceutical industry discovered high referral value
Q8: From the customer's perspective, potential value depends
Q9: From the enterprise's perspective, unrealized potential value
Q10: According to the Pareto principle:
A) 80% of
Q11: RFM (recency, frequency, and monetary value) is
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