Communication in the form of advertising, personal selling, sales promotions, and public relations is the _____ component of the 4 P's.
A) promotion
B) price
C) product
D) place
Correct Answer:
Verified
Q62: Services refer to
A) tangible products such as
Q63: All of the following are examples of
Q64: Tangible products, such as a television or
Q65: Having a CPA prepare your federal income
Q66: Relationship marketing is the process of developing
Q68: Distribution of a company's goods and services
Q69: Marketing has evolved over time and therefore,
Q70: The product concept assumes that
A) consumers prefer
Q71: The production concept assumes that
A) consumers prefer
Q72: When Intel develops a newer, better computer
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