Marketing has evolved over time and therefore, a firm can take different approaches to marketing. All of the following are possible approaches except
A) placing a heavy emphasis on producing the best product it can, hoping someone will buy it
B) finding out how customers can be reached, then develop promotional materials that will be the most effective at reaching customers
C) finding out what customers want first, then develop products to meet those wants
D) finding out what customers want, then produce products in such a way that will benefit society as well as the customer

Question

Quizplus · Accepted Answer

A firm can take five different approaches to marketing. The first approach is for a company to place a heavy emphasis on producing the best product it can, hoping someone will buy it. A second approach is for the company to reduce costs through improved manufacturing processes and technological development, thus selling its products at a lower cost than its competition. A third approach is for the company to put a heavy emphasis on selling its products to consumers and businesses, striving to convince customers of the superiority of its product. A fourth approach is for the company to find out what customers want first and then develop a product that meets that want. The last approach is similar to the fourth, but in addition to finding out what customers want, the company produces and markets the product in the way that will best benefit society.

Marketing Has Evolved Over Time and Therefore, a Firm Can