Relationship marketing is the process of developing and nurturing relationships with
A) a firm's end-users or customers
B) a firm's target market
C) a firm's suppliers, vendors, and contractors
D) all the parties participating in the transactions involving a company's products

Question

Quizplus · Accepted Answer

Relationship marketing involves building and maintaining long-term relationships with all parties involved in the transaction process, including customers, suppliers, vendors, and contractors, to create mutual value.

Relationship Marketing Is the Process of Developing and Nurturing Relationships