The product concept assumes that
A) consumers prefer products that are easily accessible and inexpensive
B) consumers, if left alone, will normally not purchase products a firm is selling
C) consumers prefer products that are of the highest quality and optimal performance
D) a company can compete more effectively if it first researches the needs, wants, and preferences of consumers

Question

Quizplus · Accepted Answer

The product concept assumes that consumers will favor products that offer the most quality, performance, and features, and therefore, the organization should focus on making continuous product improvements.

The Product Concept Assumes That