When Intel develops a newer, better computer chip because they believe consumers want faster computers, it is using the
A) production concept
B) product concept
C) selling concept
D) marketing concept
Correct Answer:
Verified
Q67: Communication in the form of advertising, personal
Q68: Distribution of a company's goods and services
Q69: Marketing has evolved over time and therefore,
Q70: The product concept assumes that
A) consumers prefer
Q71: The production concept assumes that
A) consumers prefer
Q73: When Wal-Mart searches for ways to reduce
Q74: The main disadvantage of the product and
Q75: The selling concept assumes that
A) consumers prefer
Q76: When a telemarketer tries to convince you
Q77: The main disadvantage of the selling orientation
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