Which of the following is NOT a reason why companies should be concerned about multi-channel customers?
A)They spend more than 2-4 times what single-channel customers spend.
B)They can be 25-50 percent more profitable than single-channel users.
C)They are 5-10 times as likely to make overseas purchases.
D)They may use store, telephone, ATM, catalog, and online modes to purchase products from a company.
E)All of the above are true

Question

Quizplus · Accepted Answer

The statement "They are 5-10 times as likely to make overseas purchases" is not a reason why companies should be concerned about multi-channel customers. The other statements are all valid reasons.

Which of the Following Is NOT a Reason Why Companies