Peppers' and Rogers' four basic steps in CRM do NOT include which of the following?
A) Customer identification
B) Differentiating the most beneficial from those you want to get rid of
C) Interaction and learning more and more about your customers
D) Provide mass market product and service offerings that will be profitable based on economies of scale
E) Customize offerings one-on-one
Correct Answer:
Verified
Q62: The strongest relationship is with a
A)partner.
B)acquaintance.
C)friend.
D)value added
Q63: Acquaintance relationships are
A)based on satisfaction.
B)based on above-parity
Q64: Friendly relationships are
A)based on satisfaction.
B)based on product
Q65: Partner relationships are
A)never based on a structural
Q66: Why are CRM systems being extensively used
Q67: CRM enhances a firm's ability to be
Q68: CRM enables companies to do all of
Q70: Learning relationships are
A)based on the fact that
Q71: What is the CRM "Ecosystem"?
A)green marketing
B)a privacy-oriented
Q72: Which of the following is NOT a
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