CRM enables companies to do all of the following EXCEPT which of the following?
A)Manage upward migration
B)Improve cueing
C)Match callers with the most appropriate CSP
D)Train customers to use the most profitable channels
E)More effectively manage the 4Ps

Question

Quizplus · Accepted Answer

CRM can help manage the 4Ps (product, price, place, promotion) by providing insights into customer preferences and behavior, but it cannot train customers to use specific channels or improve cueing (the process of managing waiting periods for customers). It can, however, facilitate upward migration (encouraging customers to upgrade to more expensive products or services) and match callers with the most appropriate customer service representative.

CRM Enables Companies to Do All of the Following EXCEPT